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How to price custom driveway gates online (without losing the quote)

Every driveway gate is a one-off: an opening, a slope, a style, a drive or a swing. Put a form in front of that and most buyers either bounce or send you a vague email you have to chase. Here's what to ask for, how gate makers price this work today, where that pricing usually goes wrong online, and how to show a number without handing over your cost sheet.

What a buyer needs to decide before you can quote

A driveway gate quote depends on more variables than almost anything else you build. Collect these up front, in this order, and most of your back-and-forth disappears:

  • Opening width and height. The single number that drives steel, not the gate's finished size — measure between posts or columns, and ask whether it's a new opening or an existing one being matched.
  • Single or double leaf. A double splits the width across two leaves and usually needs a center stop or astragal; a single over about 16–18 ft gets heavy to swing by hand.
  • Operation: swing, slide, or cantilever. Swing needs clearance and a flat approach; a track slide needs a straight run and a trench or surface track; a cantilever slide needs extra width behind the opening to counterbalance the leaf but no ground track. Slope and grade usually decide this before budget does.
  • Style and infill. Ornamental (pickets, scrolls, finials, rings), flat bar, tube and panel, or solid/privacy infill — usually your biggest price lever and the one buyers understand least, so show it visually instead of making them guess from a part number.
  • Finish. Powder coat color, galvanized, or raw for the buyer's own painter — ask early, since it affects lead time as much as price.
  • Posts and footings. Who supplies posts, post size against leaf weight, and whether concrete footings are part of the quote or the installer's scope.
  • Automation. Manual, or an opener — and if so, swing vs. slide operator, solar vs. AC, and access control (keypad, clicker, phone app, intercom). This is where "custom" quotes usually fall apart, priced as an afterthought instead of a real option.
  • Hardware. Hinges rated for the leaf weight, drop rods or cane bolts, a center stop, a lock or latch, and wheels or rollers on a slide.

Ask for all eight before promising a number. Width alone gets a range at best; width plus style plus operation plus automation gets a real quote.

How gate makers usually price this

Most shops land on one of three methods, often blended:

MethodHow it worksWorks best for
Per linear footA rate per foot of opening width, by style, that bakes in average steel and labor.Standard styles where the per-foot material and welding time doesn't swing much.
Size/style tableA price grid: width bracket down one side, style across the top, a number in each cell.Shops with a handful of standard widths and a short style list — fast to quote, easy to publish.
Base price + optionsA base for the leaf at a reference width, then line-item adders for height, infill upgrade, finish, automation, and hardware.Shops with real option spread (automation, access control, custom infill) where a flat per-foot rate under- or over-charges half the jobs.

In practice, base + options scales best to a website, because it mirrors how you already build the job: frame and posts priced by size, everything else added as a line. A per-foot or table price is easier to publish but harder to keep accurate once a buyer asks for anything outside the standard list — which, on driveway gates, is most buyers.

Common pricing mistakes

  • Quoting from width alone. A 16 ft ornamental double swing and a 16 ft solid cantilever slide are different jobs with the same number on the tape measure. A single "starting at" price trains buyers to expect the cheapest one.
  • Treating automation as a footnote. Operators, access control and electrical run can be a third of the job cost. Price it as a real line, not a "call us" that only shows up after the buyer has anchored on a lower number.
  • No price online at all. "Contact us for a custom quote" with no form filters out buyers comparing two or three shops, who go with whoever answers first with a number.
  • A form with no price feedback. An intake form that submits and goes silent reads the same as no price to the buyer — you get the lead, but a cold one.
  • Overexposing the cost breakdown. Printing steel, coating and labor hours separately invites line-item haggling. Buyers want a price and what's included, not your bill of materials.
  • Letting slope and site conditions go unasked. A sloped driveway or tight radius changes the operation choice and sometimes the footing work. Catching that before the quote avoids a change order after the site visit.

Showing a price without giving away your margin

You don't have to choose between "no price" and "exact invoice total." A few things work well for custom gates specifically:

Ranges for wide options

Show "$X–$Y" for anything with real spread (ornamental infill, non-standard width), and an exact number for anything standardized (posts, hardware, a stock operator).

"Request a quote" for automation

Automation and access control depend on power access and site layout. It's fair to price the gate itself and route automation to "confirmed on a quick call" — buyers accept that for anything that needs a site visit.

A bundled total, not a breakdown

One number that includes the leaf, posts, and hardware for the options chosen. Show what's included as a list, not as separate cost lines a buyer can negotiate against.

The goal is to answer the question a buyer actually has — "roughly what will this cost me, and does this shop do what I need" — without publishing the numbers a competitor would use to undercut your standard jobs.

How a configurator handles this

A 3D configurator built from your own price list does the collecting and the pricing for you: it asks for opening width and height, single or double, swing/slide/cantilever, style and infill, finish, posts, automation and hardware, in that order, and prices from your rules as each answer is picked — ranges where you want ranges, an exact total where you want one, and "confirmed on a call" for automation if that's how you price it. The buyer sees the gate update in 3D at their size and style, so a flat-top ranch gate and an arched ornamental double don't get confused on a form. Every submission arrives as a complete quote request with every option filled in — not a one-line email asking "how much for a driveway gate."

Two gate samples show the range this covers: an ornamental estate gate (finials, rings, scrolls and puppy pickets, priced per leaf) and a commercial cantilever and V-track slide gate (capacity, track type and operator as real options). A third, the ranch and driveway gate sample, shows a simpler standard-style flow. All three are fictional companies with illustrative prices — yours runs on your real price list and rules.

See the gate configurator Built from your price list, usually within one business day. Free working draft.

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